When shopping at modern retail outlets, we are accustomed to seeing thousands of unique and eye-catching product packages. From the vibrant colors and textures to the specific features and details of each design, everything is crafted to grab the consumer's attention. But have you ever wondered how this packaging is actually created.

Did you know that the same level of technology is also present in the electronic cards and smart cards we use for daily transactions? This is because both modern packaging and sophisticated transaction technologies require high-precision production systems to guarantee consistency, efficiency, and user security.

Behind it all lies an industry that has played a vital role for decades, continuously innovating to meet the demands of an increasingly modern era. Pura Group is a company that has evolved significantly since its founding, consistently adapting to changing times to fulfill the ever-diversifying needs of its customers.

Pura Group’s Scale Behind Modern Retail Products

As a printing and packaging powerhouse, Pura Group plays a major role in the production of various daily necessities, particularly within the modern retail sector. With a massive production scale supported by cutting-edge technology, Pura Group strengthens its position as a strategic partner for numerous brands found in minimarkets and supermarkets alike.

Pura Group’s capabilities extend far beyond a single type of container. From flexible and rigid packaging to specialized features like unique codes on every individual unit, the group is capable of mass-producing solutions to meet high-volume demands. If product packaging is likened to "clothes," Pura Group acts as the master tailor, committed to ensuring those clothes are not only visually appealing but also capable of preserving the product's quality.

The Evolution of Pura Group: From Printing to Integrated Solutions

In the landscape of modern industrial development, the market now demands more than just quantity and speed; it requires effectiveness and rigorous quality control. This has driven the need for total integration—from the supply of paper raw materials and the use of high-tech machinery to the implementation of digital security systems.

This integration allows for the creation of various value-added products, including transaction technologies such as chip-based electronic cards that demand extreme precision and high security. As a pioneer in Indonesia’s printing industry, Pura Group’s services have evolved into five strategic solutions designed to provide world-class products.

Pura Group’s 5 Integrated Solutions

To help customers navigate the challenges of modern industry, Pura Group offers five integrared solutions.

• Commercial Printing Solution

This is the solution you encounter most often on retail shelves. From flexible packaging for coffee sachets and shrink sleeves on beverage bottles to premium cardboard boxes, Pura ensures every package is visually striking while protecting the contents from moisture and contamination.



• Innovative Material Solution

As an industry that operates its own paper mills, Pura Group supports other production sectors by providing various high-quality paper types. This includes everything from notebook paper and cigarette paper to specialized security paper tailored to specific customer needs.



• Security Printing Solution

Pura Group is the trusted choice for protecting valuable assets. This solution covers the production of banknotes, passports, and excise stamps. By utilizing holograms and security threads, Pura Group creates anti-counterfeiting technologies that ensure documents remain secure and their integrity uncompromised.



• Smart Technology Solution

Pura Group delivers Smart Card technology, RFID, and digital tracking systems to help companies manage inventory more intelligently. These innovations allow businesses to maintain security through digital verification, addressing the challenges of the modern digital era.



• Engineering Solution

Pura Group does not just manufacture goods; it designs the machinery that makes them. This solution offers custom industrial machine fabrication and automation systems, with a particular focus on the specialized needs of the agricultural sector.

The transformation undertaken by Pura Group is a concrete step in supporting the growth of modern industry in Indonesia. With over a century of experience, Pura Group proves that it is not merely keeping up with the times—it is driving the progress of the printing and technology sectors in Indonesia.