Surabaya – Pura Group reaffirmed its strategic role in the global tobacco industry through its participation in World Tobacco Asia (WTA) 2025, one of Asia’s largest tobacco industry exhibitions, held on 23–24 October 2025 at Grand City Mall, Surabaya. This event marked an important step in strengthening Pura Group’s position as a global provider of printing, manufacturing, and packaging solutions.

The tobacco industry, particularly Hand-Rolled Kretek Cigarettes (Sigaret Kretek Tangan/SKT) continues to represent the largest market segment in Indonesia and across Asia. According to Statista, Indonesia recorded 112 million smokers in 2021, with the figure projected to reach 123 million by 2030. This significant market scale positions Indonesia as a key regional hub for tobacco industry development, making WTA 2025 a highly strategic platform for industry engagement and collaboration.

At WTA 2025, Pura Group showcased its capabilities as a large-scale printing and manufacturing company offering integrated solutions for the tobacco and packaging industries. This participation reflects the company’s ongoing commitment to delivering innovative, relevant, and internationally standardized products and services.

Aligned with the theme “Tailored Sensation, Elevated Sensation” Pura Group emphasized its customer-centric approach by presenting solutions designed to meet specific market needs while consistently prioritizing quality, innovation, and reliability.

Through five solution pillars and three flagship products, HTL cigarette paper, colored cigarette paper, and cigarette stoppers. Pura Group demonstrated its strength as a trusted partner for the tobacco industry in both domestic and international markets. Each product is supported by continuous innovation and stringent quality assurance.

The exhibition also provided valuable opportunities for direct engagement with industry stakeholders, enabling discussions on market potential and the development of more adaptive solutions. Over the two day event, the Pura Group booth welcomed more than 800 visitors, reflecting strong interest and positive industry response.

Through its participation in WTA 2025, Pura Group aims to expand global collaboration opportunities while reaffirming its commitment to supporting the growth of the tobacco industry through innovative, adaptive, and sustainable solutions.