Innovation

Pura's persistence in the business has brought Pura Group as the first producer of a wide variety of products Indonesia, Southeast Asia, even the world.

Pura is the first company in the world to pioneer the following field:

• Scratch Hologram for prepaid cellular phone card.
• Direct hologram application on aluminum sheet for blister pack medication packaging.
• Longest Chili Preservation System with Controlled Atmosphere Storage (CAS).

The first company outside United States of America to pioneer:

• The production of Homogenized Tobacco Leaf (HTL), for cigarette paper substitute, cigar wrapper and binder.

The first company in tropical countries to manage:

• The production of carbonless copy paper or Non-Carbon Required (NCR) paper production.

The first company in Southeast Asia to manage:

• Security Paper and Banknote Paper production.
• Integrated Anti-counterfeiting system (Total Security System) production.
• Hologram production
• Hot Stamping Foil production.
• Solar Window Film for automobiles and buildings construction (the first and only one in Southeast Asia).
• Reconstituted Tobacco Leaf (RTL) production (the first and the only one in Southeast Asia).
• Colored Cigarette Paper production.
• Gummed Paper/Stamp paper production.
• Black Insert Paper production.
• Laser Perforation Machine for Cigarette Tipping Paper production.
• Melamine Decorative Paper production for coating particle board in furniture industry.
• Microcapsule production (the raw material for carbonless paper/NCR manufacturing).

The first company in Indonesia to manage:

• Electronic Smart Card production.
• Fluorescent paint production for road and airport runway.
• PET Tube Lid and Tube Pack production for liquid medicine packaging.
• Solar-powered water purifier production.