Smart Technology

Founded in 2005, Pura Smart Technology (PST) is one of Pura Group’s business units, renowned in Smart Card and its related technology products. Our vision is to be the Leading Company on Smart Card and RFID-based products in Southeast Asia.

What makes PST different?

  • Pura Smart Technology is the pioneer in Smart Card manufacturing in Indonesia. With over 10 years of experience in Smart Card industry, we are able to provide the most comprehensive solution for all of our clients' need for Smart Card and RFID-based (Radio Frequency Identification) products to answer the global challenges.
  • Integrated with other Pura Group’s business units, PST can obtain and implement complete security features in-house, such as holograms, foils, etc. This benefits our customers with considerably short production time and better security compared to other Smart Card manufacturers.

Some of our distinguished clients:

  • Telecommunication: XL Axiata, Telkomsel, Indosat, Esia, Djibouti Telkom, Zamtel (Zambia)
  • Government: Ministry of Social Affairs, Social Security Agency (BPJS Health), Directorate General of Taxation, Ministry of Internal Affairs, Marga Mandala Pos Jakarta, PT KAI Commuter Jabodetabek
  • Banking: BNI, BRI, Bank Mandiri, Bank Jateng
  • Retail: Ramayana, Djarum, Indomaret, Jakarta International Container Terminal, Matahari, Ponta
  • Others: Trisakti University, Satya Wacana Christian University, WOM Finance


cellular card

As one of the biggest cellular card suppliers in Indonesia, PST supplies more than 50 million SIM cards every year to almost all Indonesian providers for domestic demands. Further, we also penetrate international cellular card market. Our production capacity reaches 2 million pieces per week and growing.

smart card

Not only producing cellular cards, we continuously innovate to develop RFID-based (Radio Frequency Identification) products, such as:

  • Member Card
  • Promotion Card
  • Access Control Card
  • Blank Card
  • Identity Card / National ID Card
  • RFID Merchandise
  • E-Payment Card, and many more.
  • e-payment cards

  • smart card manufacturing

  • RFID wristbands merchandise

  • RFID key chains merchandise

  • nfc E-payment application

rfid tag / label

RFID Tag is one of our innovations to answer global challenge. RFID Tag is a tag which contain chip that acts as goods identity. Our RFID Tag has been applied to:

  • Identification tag
  • Smart Shelf

interactive kiosk

For Service companies, we offer Interactive KIOSK to reach out customers everywhere. Interactive KIOSK allows the company to maximize time and resources efficiency. This feature alters work system, from manual labor which initially can only be done in a specific place into a system that enables customers to do their business or other necessities online. Our Interactive KIOSK is applicable for ticket kiosk, self-service kiosk, and registration/check-in kiosk.

it development solutions

  • Software Development
    Android/iOS Software: Acknowledging smartphone efficiency and mobility, PST offers RFID-based software to meet various customer needs. With this development, every transaction and business process can be done anytime, anywhere.
  • Web-Based/Desktop Based Software
    We offer online web-based software for customers who need real-time data processing. For those who only need simple offline data processing, we also offer Desktop-based software.
  • Database Server
    Pura Smart Technology also provides a service to create database server to execute related applications / programs.
  • Hardware Reader
    Every RFID Card needs a ’reader’ to make RFID system runs. Understanding the need, Pura Smart Technology also offers RFID Card Reader. Not only available in separate purchase, this product can also be obtained in a package containing Smart Card and RFID Card reader.